Personna

Personna was founded in 1875 and sparked a shaving revolution with the first safety razor on the American market, a revolution that continues to this day. Originally, the razor blades were delivered in a red paper pouch, and many loyal customers still associate this packaging with the exceptionally sharp blades. Now, the razor blades, produced in Israel, are shipped in white and transparent packaging, but the quality remains remarkable. Driven by a deep passion for a superior shave, approximately two billion blades are manufactured annually.